Digital Marketing Manager – Standard Chartered

Position at Standard Chartered

Reporting of the role

This role reports to: Retail Marketing Head

About the job

A Digital Marketing Manager is in charge of planning and managing all digital marketing campaigns that promote Standard Chartered’s brand, products, and services.

His/her dutiesinclude but not limit to planning, executing and follow up campaigns, analysing metrics, and identifying trends.

He/she typically have experience in online media planning, social media, lead performance, brand awareness,website analytic and good sense of creative (content & visual)



A digital marketing manager is responsible for developing, implementing and managing online marketing campaigns that promote Standard Chartered Bank and our products, services. He or she plays a major role in managing & enhancing brand awareness within the digital space as well as acquiring leads/customers.

  1. Devising strategies to drive online traffic to the bank’s website.
  2. Using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
  3. Tracking conversion rates and making improvements to the website & lead performance.
  4. Managing & Improving the usability, design, content and conversion of the campaigns & bank’s website as brand’s guideline.
  5. Utilising a range of techniques including paid search, SEO and PPC.
  6. Overseeing the social media strategy for bank.
  7. Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting.
  8. Produce monthly campaign reports.
  9. Responsibility for planning and budgetary control of all other digital marketing.
  10. Evaluating customer research, market conditions and competitor data.
  11. Identifying and evaluating new technologies and keep the company at the forefront of developments in digital marketing.
  12. Work with digital team, product team and other related team to maximize online marketing campaigns.


  1. Training, licenses, memberships and certifications
  2. Degree/Diploma in Marketing or Business Administration or Digital
  3. 4-6 years relevant experience in digital marketing (experience in financial services or digital agency is an advantage)
  4. Result-oriented
  5. Demonstrated ability to plan, prioritise and deliver on multiple projects under tight timelines
  6. Confidence to defend and justify ideas/concepts to stakeholders for buy-in
  7. End-to-end thought process, strong business acumen, combined with high levels of creativity
  8. Able to work in a fast-paced environment of constant change
  9. Effective communicator, with an eye for detail
  10. Relentless focus on timely and high-quality execution
  11. Positive thinking

Send you CV to [email protected]


Send your friends cv and cc them to [email protected]


About Standard Chartered 

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. 

To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good. 

We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture – one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.




Digital marketing continues to be the biggest and most powerful form of marketing platform and media.

DMA Event has been the leading event for Digital Marketing professionals since 2015 in Vietnam, helping thousands of marketing practitioners succeed with actionable tactics learned during conference sessions and training workshops.

Fluent in digital marketing? DMA Talk is where you’ll engage with others who speak your native language.

Business Marketing Manager – SCB (Saigon Commercial Bank)

Business Marketing Manager – SCB (Saigon Commercial Bank)

Business Marketing Manager for Cards & E-banking - SCB (Saigon Commercial Bank)Position at SCB (Saigon Commercial Bank) Reporting of the role This role reports to: Head of Marketing for Retail Banking Responsible for designing and managing the overall marketing...

read more
Digital Planning Manager – Younet Group

Digital Planning Manager – Younet Group

Digital Planning Manager - Younet GroupPosition at Younet Group Reporting of the role This role reports to: President of YNG in Digital & Martech Consulting UnitYouNet is the No.1 SocialTech company in Vietnam and is the world’s success company in Social...

read more
Digital Manager at MediaCom / GroupM

Digital Manager at MediaCom / GroupM

Mediacom have an enjoyable environment that combines the best of your skills whilst at the same time being part of the largest marketing services group in the world.

read more